When a client returns for a second year, it's always exciting! Yeshiva Toras Emes of L.A. came to us in March to begin planning for our second campaign together. But I wasn't about to simply repeat what worked - growth requires evolution 😉 "What if we take a completely different approach this time and instead of the classy feel you have done before we go bold and exciting?" Their enthusiasm was immediate when I suggested "B'Simcha!" as this years campaign theme. Because what captures the essence of Torah learning better than pure joy? We brought this vision to life through a vibrant design that conveyed real happiness at every touchpoint. We prepared emails to parent body and donors, ads, mailers, school decor, swag, incentives and amazing videos building up to be the most exciting fundraiser and event the Yeshiva ever experienced. The campaign culminated in a magnificent live siyum at the Hilton Universal, where hundreds of talmidim celebrated their learning achievements together - an energy that's truly incomparable. The results were incredible BH! Over $1.2 million raised. But the deeper impact? Witnessing children genuinely excited about Torah learning. We even created a special girls' program ensuring the entire school could participate in the simcha. Every detail was intentional - from initial marketing materials to the final Siym moments. When messaging REALLY reflects what people value most, the impact is felt. Guaranteed.